We all hear and read that YouTube is a splendid source of income. But how much does YouTube pay is the question that keeps many on the hook. And if you too are curious to know that, you’ll get to know the numbers in this blog.
Undoubtedly, there are millions of viewers on YouTube, but rest assured because YouTube’s income and rewards are also huge. Most content creators rate YouTube as the best platform for earning money. But again the question is how much do YouTubers make. Well, that depends on a plethora of factors including the number of subscribers (that’s the baseline), views, location, etc.
Who knows if you too would do enough to earn a decent passive income from YouTube just like Blippi does? For that, you surely need to make a connection with your audience and make your video content optimized enough to make it rank well in YouTube searches.
How Much Does YouTube Pay?
So like any other social media platform, YouTube too has certain criteria that determine whether or not a creator will get paid and how much. Anyone willing to generate a nice chunk of change must get their YouTube channel monetized first. For this, a Google AdSense account has to be linked to your YouTube Channel, which asks for working in line with YouTube Monetization Policies.
Though this will give you a start, it doesn’t suffice for the requirement of an engaging community. Only a genuine user base can provide you with organic and real views and feedback about your videos. Now this also indicates that paid views and wrongful tactics can’t make you a competitive player in the long run.
Afterward, you need to sign up for the YouTube Partner Program (YPP). The program allows you access to certain exceptionally lucrative monetization features. So if YPP is available on YouTube in your country, check out if you’re eligible for this-
- You have a linked Google AdSense Account +
- More than 1000 subscribers +
- 4000 Valid Public Watch Hours within the past 12 months OR 10 Million Valid Public Shorts Views in the past 90 days
Since you want to know how much does YouTube pay, there is no fixed monthly or yearly salary sort of thing that the platform provides. So the right question would be- how much do YouTubers make in general?
How Much Do YouTubers Make?
A large number of YouTubers are emerging these days which leaves everyone wondering how much exactly they are making from the very platform. As per Forbes, the accumulated earnings of all the YouTubers altogether took a jump of 40% in 2021 and stood at 300 Million USD.
With over 10 Billion subscribers, MrBeast is the No.1 earning star on YouTube (earned 54 Million USD in 2021). He also received the YouTube 100 Million Play Button. Many other names joined the list after MrBeast, and you must check out their YouTube earnings for 2021-
(Source: Forbes)
Jake Pual posts wrestling videos more often whereas Rhett and Link are often seen making interestingly unusual vlogs and in their talk show- Good Mythical Mornings. Although all these YouTubers are working on different niches, there is one thing in common: they all started with zero audiences once. Their audience and view count gradually increased over time.
Stevin John is another YouTuber who has secured a massive net worth especially as Blippi on YouTube. He is a child entertainer who uploads educational content for kids with his wits and enjoys quite a fame for that.
How Much Does YouTube Pay Per View?
YouTubers earn from the number of views their video has got in a specified time frame. As we talked about earlier, crossing 1000 subscribers is a benchmark for enabling YPP so that you can opt for splendid monetization features. And then, YT has the criteria of valid watch hours-
- 4000 Valid Public Watch Hours within the past 12 months
OR
- 10 Million Valid Public Shorts Views in the past 90 days.
On this note let’s discuss how much YouTube pays for views.
Let’s see some examples- content creator Shelby Church revealed in an interview with the Business Insider that she raked in 30K USD for a video about Amazon FBA that received over 1.8 Million views, roughly around $0.017 per view.
Even MrBeast reportedly garnered $500,000 with over 105 Million views on his video titled- Sold My House For $1. This gives about $0.0048 per view.
Another creator Zach King also lays focus on earning through views on YouTube Shorts in his tweet. However, most YouTubers admit that the money generated per YouTube view is far from lucrative, they all agreed it did really well for their exposure and branding. Then how are these YouTubers earning hundreds and thousands, in fact, millions of dollars? Scroll down a little to know more about that…..
How Do You Make Money On YouTube?
YouTube supports several ways for creators to earn money. The list is big and engrossing. One thing that you already know is that YouTube earnings have a lot to do with vlogging. Apart from that there are plenty of methods that can fetch you a nice change for a chunk on YouTube.
Earn Through Supers
YouTube allows your fans to send you special super thanks in the way of monetary appreciation and in return they get their comment highlighted. Creators get 70% (after deducting the local sales tax and App Store fees on iOS) of the amount.
Produce Premium Content
One way to get the lion’s share of money from YouTube is by producing premium content for premium subscribers. These subscribers pay to access special content without any ads and background play. As far as earnings are concerned, they’re reckoned based on watch hours from online users, downloaded videos, and background playback.
Go For Merchandising & Affiliate Marketing
Have you ever purchased a t-shirt, cup, backpack, or book from your favorite YouTuber’s merchandise? You can too sell your own merch when you cross the count of 1K subscribers and join the YT’s Partner Program.
Moreover, you can take up endorsement projects from small as well as huge brands so that they get exposure to your audience and you get paid for that. You can utilize YouTube Brand Connect for that.
Collaborate With Other Creators
Another way to bring up your YT’s earnings is to promote your channel through other creators with collaborative ideas. This can elevate your subscribers’ count, watch hours, and ultimately your ROI on YouTube.
Grab YouTube Ads Revenue
YouTube proffers many ad variations that can help in earning money. You can run skippable and non-skippable ads on YouTube videos and shorts. YouTube states- “YouTube will pay 45% of the net revenue from YouTube Premium that is allocated to monetizing creators for Shorts.”
Give Membership Benefits
Your subscribers can join your YT channel memberships for which you’ll get 70% of the subscription revenue minus tax and fees. Memberships can be offered at different levels with hierarchy-based perks.
Factors That Affect Your YT Earnings
Here are some crucial factors that directly affect your earnings from YouTube-
CPM & RPM
Firstly, CPM stands for Cost Per Mille (i.e., cost per thousand views on an ad in the case of YouTube) and RPM means Revenue Per Mille (i.e., revenue earned per thousand views on an ad on YouTube). Now these two metrics play a crucial role in deciding how much you’ll earn on YouTube.
When an advertiser wants to run an ad on a creator’s YT Channel, they make a specified investment in the ads ascertained by CPM. In other words, they set the particular amount they are willing to pay per thousand views. A specified percentage of this CPM gets transferred to the creator’s pocket. That’s why higher CPM will generate higher revenues or RPM for a creator.
At times, an advertiser can also choose to run YouTube Ads based on Cost-Per-Click (CPC or PPC) Model. In such a case, instead of views, clicks will be counted as a key performance indicator.
Time View
Most people tend to skip and get past ads on YouTube as quickly as possible. But YouTube doesn’t consider a view until an ad is watched for at least 30 seconds (the duration is different for YT Shorts). Similar criteria are followed for watching video views as well.
Moreover, YouTube has a cut of 45% in total ad revenue which means a creator gets to have the remaining 55%.
Subscribers’ Count
By now we know that YouTube only allows joining YouTube Partner Program (YPP) after crossing 1K Subscribers. This means one needs to maintain a certain number of subscribers to be able to generate income from YT and that count must go up with time to upscale those earnings. Moreover, the subscribers’ count will also establish you as a legit YouTube Creator and when you achieve a related milestone you can get Creators Awards-
- Silver Play Button: For 100K Subscribers
- Gold Play Button: For 1 Million Subscribers
- Diamond Play Button: For 10 Million Subscribers
- Red Diamond Play Button: For 100 Million Subscribers
(Source: Wikipedia)
Check out this video for more details regarding eligibility.
Multiple Channels & Merch
Many YouTubers like Gustavo Tosta and Stevin John have made several million dollars from multiple YouTube channels apart from their mainstream channel. Not just that, these YouTubers also earn through selling merchandising their signature products.
Most people who wish to earn from YouTube remain over the fence regarding how much does YouTube pay. This blog has tried to lift the curtains and answered several questions that probably piled up in the mind of many already and would-be YT creators. It has covered everything from how to make money on YouTube to how much it pays to how much do YouTubers make.
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Frequently Asked Questions (FAQs)
1. How Much YouTube Pay Per View?
As per various reports, YouTube pays $1 to $5 per view.
2. How Much Does YouTube Pay For 1 Million Views?
It is estimated that YouTube earnings for videos crossing 1 Million views vary highly. Some receive around $30K, while some receive $500K.
3. How Many Subscribers Do You Need To Make Money YouTube?
In order to earn money on YouTube, you need to have more than 1000 Subscribers and join the YouTube Partner Program.
4. How To Make Money On YouTube?
You can start earning on YouTube-
- YouTube Ads Revenue
- Super Chat, Stickers, and Comments
- Give Channel Membership
- Produce Premium Content
- Collaborate With Other Creators
- Merchandising
- Affiliate Marketing
5. How Much Does A YouTuber Make?
With consistent efforts and quality content, many YouTubers are generating enormous money from YouTube. For instance- Jimmy Donaldson, widely known as MrBeast is earning over $50 Million from his YT Channel.
6. How Do You Make Money On YouTube Through Ads Revenue?
YouTube has a cut of 45% in total ad revenue which means a creator earns the remaining 55%.
